You can argue that there’s nothing more serious than war. The only responsible way to approach enlistment is to go beyond pointing out all the benefits, but also be straight and transparent with the risks. Premised on the idea of multiple perspectives, the digital US Marine Corps (USMC) experience gives users different point-of-views, information, and tools to begin to consider the military as an option for them, their families, friends, and loved ones. Ultimately, the site acts as a platform to facilitate decision-making for potential recruits; in essence a rich dynamic wrapper with a nascent SaaS core tool set. Featured with ways to collect, share, and interact with a variety of rich content—both within the site and USMC social media destinations—Marines.com is designed and built as a hub for prospects to develop deeper insight, weigh their options, and vet directions to take the right path in their young lives.