Wired Magazine’s NEXT FEST conference brings together emerging developments from multiple industries. The 2004 website situates break-through projects via a topographical interface to symbolize the new terrain being forged. Content regions come to life by haptic-like simulations as users navigate particular sections. Along with conference live streams, tools like group video chats invite participation from around the world. Forgoing banner ads, sponsored advertising are built as beacon points positioned strategically near related industry regions—each expanding into rich mini-sites promoting an advertiser’s activity in helping create the future.

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Animation / Motion Design, Art / Design Direction, Branding, Content Development, Creative Direction, Experience Design, Strategy