Everyone has his or her own view of what a certain color of M&M’s candy represents. In most cultures, collective differences create tribal communities. And those with the most in their tribe, “rule”. As part of marketing initiative to capitalize the upcoming national elections, M&M’s cast of characters campaign on their “inner-most personas” to capture people’s votes on this website or it’s corresponding Facebook page. With each vote, voters get a “mini-soap box” to express their stance on who’s the best M&M’s character. Voting gets rewarded with a chance to win prizes like a custom M&M’s Gibson guitar or a year’s worth of M&M’s candies.

/ Website / Social Media

Art / Design Direction, Content Development, Creative Direction, Experience Design