GAP wanted to promote the idea that wearing pants adds variety to better show off people’s individual style. With this Facebook app, users can see what’s trending daily with different cuts of pants while participating in polls about their style preferences. On certain days, promotional incentives are offered to reward people willing to go beyond polls and participate and socialize these opportunities. Ultimately, like “casual games”, brief activities help influence people on thinking and speaking the language of GAP’s style.
/ Social Media
CATEGORY
Art / Design Direction, Creative Direction, Integrated Marketing, Social Media, Strategy
NIKE
Animation / Motion Design, Apps / Systems, Art / Design Direction, Branding, Content Development, Creative Direction, Customer Relationship Management, E-Commerce, Experience Design, Strategy
GAP
GoGetter
Apps / Systems, Art / Design Direction, Branding, Creative Direction, E-Commerce, Experience Design, Mobile, Social Media, Strategy
DE BEERS
Women of the World
Advertising, Animation / Motion Design, Art / Design Direction, Branding, Content Development, Creative Direction, Customer Relationship Management, Experience Design, Integrated Marketing
