Cesar is an entrepreneurial creative design leader with a proven track record of driving innovation, delivering impactful design, and scaling brands on a global stage. He has partnered with industry icons and emerging disruptors alike—Apple, Nike, Fiat, Johnson & Johnson, NARS, NatWest, Smirnoff, Nintendo, Public Health England, and T-Mobile—crafting brand experiences that connect with audiences, challenge conventions, and deliver measurable business growth.

A champion of business brand vision, Cesar combines strategic storytelling, design thinking, and emerging technologies to uncover and seize white space opportunities. He profiles market environments, identifies unmet needs, and architects transformative product and service journeys that deliver real value across ecosystems. His work spans integrated brand platforms, experiential activations, e-commerce ecosystems, VR training programs, and award-winning global campaigns.

As a leader, Cesar has recruited, built, and directed high-performance multidisciplinary teams across continents, fostering creative cultures where talent thrives—from new graduates to seasoned experts. He has inspired teams to produce work that blends craft, cultural insight, and business rigor, while cultivating deep relationships with cross-functional partners to align creative excellence with strategic objectives.

Entrepreneurial at heart, Cesar has founded and developed ventures that leverage mixed reality, artificial intelligence, and other emerging technologies to impact healthcare, public safety, entertainment, and retail. His operational fluency—spanning fiscal planning, team utilization, and business development—has helped build and rebuild creative capabilities that scale, sustain, and grow.

Cesar began his creative career designing iconic video games like Batman, Star Wars, and Super Mario Bros., embedding technology and storytelling into his DNA. Today, he remains passionate about unlocking creativity in people, orchestrating bold ideas, and leading innovation that transforms both brands and the people they serve.