Japanese fashion label Adore creates accessible luxury for the Japanese market. To increase brand awareness and attract new customers, the website creates an ambient world for the cosmopolitan woman each season. Rather than present the designs statically, the Fall/Winter 2010 collection takes advantage of video to interactively flaunt the style of the brand. A peak inside the Adore atelier connects visitors to the people, design process, and craftsmanship behind the clothes. To activate influencers, a special relationship building program let’s them opt-in to special design previews, event invites, and personalized information.
/ Website / CRM
CATEGORY
Art / Design Direction, Branding, Content Development, Customer Relationship Management, Experience Design-UX/UI
EARTHLINK
Art / Design Direction, Branding, Creative Direction, Experience Design, Mobile, Social Media, Strategy
NARS
Citizen NARS
Art / Design Direction, Branding, Content Development, Creative Direction, Experience Design, Social Media, Strategy
NIKE
Three C’s of Shopping
Animation / Motion Design, Apps / Systems, Art / Design Direction, Branding, Content Development, Creative Direction, Customer Relationship Management, E-Commerce, Experience Design, Strategy
