Reimagining a destination where people from all over the world can collectively share their personal interests and style was the basis to reinvent Coca-Cola’s community site. Melding the features of popular social media platforms along with the brand’s diverse reach and content partners, the iCoke experience offers a unique palette of choices to author one’s personal ‘v-space’. Additionally, the virtual-world connects with the real-world by rewarding participants with credit-accruing iCoke cards redeemable for any Coke beverage.
/ Website / Social Media / Mobile Application
CATEGORY
Animation / Motion Design, Art / Design Direction, Branding, Content Development, Creative Direction, Experience Design, Gaming, Integrated Marketing, Mobile, Social Media, Strategy
FUSEPROJECT
Art / Design Direction, Branding, Content Development, Creative Direction, Experience Design
NIKE
Three C’s of Shopping
Animation / Motion Design, Apps / Systems, Art / Design Direction, Branding, Content Development, Creative Direction, Customer Relationship Management, E-Commerce, Experience Design, Strategy
UNIVERSITY OF PHOENIX
Axia College
Art / Design Direction, Branding, Creative Direction, Experience Design
