It’s been said that men have trouble expressing themselves when it comes to the topic of love. This De Beers Christmas campaign positions diamond jewelry as the solution to find just the right “words” to express their feelings during those awkward moments. The site helps men achieve a level of fluency with multiple diamond jewelry options, as well as inform them with a variety of ways diamonds communicate “love” — from carat size, to cut style, and color variations, each connote a particular meaning when designed in certain ways.
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