
Being an eco-conscious company has almost become the norm these days. But often you’re only recognized for your products and services, even if you have a long history being active environmentally behind the scenes. To tout HSBC Bank’s environmental efforts in the past, present and future, the “Green” campaign begins to “walk the walk” instead of just doing the “talk”. With tips on how little things help, to offline and online activities for the community, HSBC case studies and expert insights, the site becomes a destination to practice being “green”.
/ Website / Online Advertising / POP
Green Effie, Bronze Winner
DMA ECHO Awards Winner
Communicator Awards Winner
Advertising, Art / Design Direction, Branding, Content Development, Creative Direction, Experience Design, Integrated Marketing, Strategy