For NFL players like Ladainian Tomlinson, there’s no such thing as an “off-season”. This 2005-’06 edition of Nike’s (American) football site stresses the level of commitment to training involved in order to win. Weaving non-product activities, professional training insights + exercises, and sponsored events, athletic apparel and training equipment are re-contextualized as an “all-season” necessity. The site’s attitude and feel communicates the need to unleash the raw force behind each player in order to achieve All-Star status as a high school, college or professional athlete.
/ Website
Cannes Lions, Shortlist
Communication Arts, Interactive Design, Winner
Print Magazine, Interactive Design Distinction
CATEGORY
Animation / Motion Design, Art / Design Direction, Branding, Content Development, Creative Direction, E-Commerce, Experience Design
NIKE
Animation / Motion Design, Apps / Systems, Art / Design Direction, Branding, Content Development, Creative Direction, Customer Relationship Management, E-Commerce, Experience Design, Strategy
STATE FARM
NBA All-Star
Apps / Systems, Art / Design Direction, Content Development, Creative Direction, Customer Relationship Management, Experience Design, Integrated Marketing, Mobile, Strategy
NIKE
Play To Win
Advertising, Animation / Motion Design, Art / Design Direction, Branding, Content Development, Experience Design, Integrated Marketing
